BZUN — Baozun Inc.

Nasdaq · Consumer Discretionary · Internet & Direct Marketing Retail · CIK 1625414 ·
Last close
$2.75
Market Cap
$147.66M
52W High
$3.25
52W Low
$2.07
ADV30
281,587
Next earnings
2026-05-20
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Quarterly Fundamentals

Revenues vs Net Income (last 4 Q)

Assets vs Liabilities (last 4 Q)

PeriodRevenuesGrossProfit OpIncomeNetIncomeAssets CashLiabilities
Mar 2026 2,381,059,000 1,167,058,000 250,000 -7,459,000 9,846,093,000 1,149,663,000 4,367,706,000
Dec 2025 3,172,228,000 1,702,487,000 193,935,000 -37,957,000 9,691,116,000 907,335,000 4,199,524,000
Sep 2025 2,156,234,000 1,129,368,000 -25,617,000 -107,105,000 9,790,022,000 1,125,514,000 4,268,378,000
Jun 2025 2,552,661,000 1,235,204,000 -9,378,000 -33,958,000 9,621,364,000 1,189,429,000 3,954,766,000

Balance + Analyst (yfinance extras)

Retained Earnings
$-933,885,000
Inventory
$879,421,000
Receivables
$2,451,933,000
ST Investments
$1,747,032,000
EBIT TTM
$-156,191,000
Pretax Income TTM
$-200,763,000
Interest Exp TTM
$44,572,000
Analysts
7

Yahoo Snapshot (yfinance, live)

Total Revenue
$10,262,181,888
EBITDA
$281,232,512
Free Cash Flow
Enterprise Value
$1,042,281,216
Total Cash
$2,852,301,056
Total Debt
$1,883,009,024
Shares Out
53,694,809
Trailing EPS
$-0.48
Book Value
$9.21
ROE
-2.3%
ROA
0.4%
Div Yield

Annual Trend (SEC EDGAR, last 4y)

Revenues vs Net Income (last 4y)

FY endRevenuesOpIncome NetIncomeAssetsLiabilities EquityOCF
Dec 2025 9,945,483,000 74,950,000 -242,100,000 9,691,116,000 4,199,524,000 420,434,000
Dec 2024 9,422,229,000 -107,891,000 -185,198,000 10,207,001,000 4,426,422,000 101,278,000
Dec 2023 8,812,013,000 -171,168,000 -278,422,000 10,474,476,000 4,622,740,000 448,255,000
Dec 2022 8,400,631,000 46,442,000 -653,290,000 10,122,470,000 4,446,132,000 382,605,000

TTM Snapshot

Revenues TTM
NetIncome TTM
OpCashFlow TTM
Assets (Latest)
Forward EPS
$0.73

Max Pain — expiry 2026-07-17

max pain strike: $2.50 · spot: $2.75 · call oi: 10,471 · put oi: 8,632
Expected Move to 2026-07-17: ±$0.38 (13.64%) — implied range $2.38$3.12 · ATM straddle on $2.50 strike

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HNST Honest Company, Inc. $398.48M $3.62

News headlines (Yahoo Finance, 1h cache)

Asian Equities Traded in the US as American Depositary Receipts Open Week Higher in Monday Trading
2026-06-08 14:43 · Yahoo
Insider Spends CN¥54k Buying More Shares In Baozun
2026-06-07 13:12 · Yahoo
Top Penny Stocks To Watch In June 2026
2026-06-02 18:05 · Yahoo
Baozun (BZUN) Q1 2026 Earnings Call Transcript
2026-05-27 19:10 · Yahoo
Baozun Inc (BZUN) Q1 2026 Earnings Call Highlights: Revenue Surge and Profit Turnaround
2026-05-20 19:01 · Yahoo
Baozun Q1 Earnings Call Highlights
2026-05-20 13:04 · Yahoo
Baozun Announces First Quarter 2026 Unaudited Financial Results
2026-05-20 10:00 · Yahoo
Asian Equities Traded in the US as American Depositary Receipts Fall Sharply in Friday Trading
2026-05-15 14:38 · Yahoo
Baozun Schedules Annual General Meeting of Shareholders
2026-05-15 10:00 · Yahoo
Breakeven Is Near for Baozun Inc. (NASDAQ:BZUN)
2026-05-11 11:23 · Yahoo

Recent Insider Activity

FiledTradeInsiderTitleType PriceQtyValue
2026-06-15 6:21:27 2026-06-11 Qiu Wenbin CEO P - Purchase 2.7 20000 53900
2026-06-15 6:19:33 2026-06-11 Wu Junhua Chief Strategy Officer P - Purchase 2.69 18000 48420
2026-06-11 6:15:26 2026-06-09 Qiu Wenbin CEO P - Purchase 2.68 20000 53600